Marcus Guttenplan

Impractical Applications, Technical Consultant, 2014-present

Self-run studio designing and developing custom software solutions for a variety of clients. Focusing holistically on software and infrastructure, we've built interactive experiences for deeplocal and Google, URW Westfield Malls, Experian, Nike at NYFW, AIGA medalist Rebeca Mendez Studio, Cargo Collective, With Projects and other artists and nonprofits. We've done it all: from working on full site redevelopments with world-class designers for e-commerce, integrating with third party APIs in novel ways, to migrating data centers and building new tech stacks in legacy environments. With demonstrated experience in cloud infrastructure and architecture, software development, and managing complex projects with overlapping timelines, we deliver cost-optimized infrastructure and scalable software that brings ideas to life.

Amazon Web Services, Senior Systems Development Engineer, 2021-2026

I drove the full-stack automation programs responsible for QuickSight’s global growth. I architected a comprehensive region expansion framework -- encompassing automated account vending, configuration management, and test validation -- which slashed deployment lead times from nine months to three. This automation engine has powered the delivery of 16+ new regions, ensuring reliable, standardized infrastructure delivery even within air-gapped environments and partitions with the most stringent security requirements. To support this program, I built shared developer tooling and CDK constructs that served as the backbone for the engineering organization. My work included standardizing service principal management and infrastructure provisioning, creating libraries executed thousands of times to accelerate internal development. This platform approach and deep operational expertise empowered me to lead complex projects, like multi-terabyte automated database migrations and designing credential chaining architectures necessary to maintain compliance across isolated networks.

• Led technical delivery of QuickSight in 14 AWS regions including China, GovCloud, sovereign clouds, and GDPR regions, more than doubling the product’s global footprint.
• Worked with the org’s Senior Principal Engineer to define high level vision for QuickSight’s region expansion and build automation goals, defining requirements and high impact deliverables for teams to use to define goals.
• Led delivery of a full end to end build automation program for Account Admin, Auth/Identity, and Billing services.
• Led technical delivery of complex compliance updates required to launch in sensitive regions, including security and auth updates, data replication updates, and data residency updates.
• Implemented a series of shared infrastructure abstractions that enabled teams to vend AWS accounts, service principals, and asynchronous data backfills of billions of records through CDK and pipelines.